Listen
Understand the market before shaping the product.
Years of working across Europe and North America help our team translate market expectations, customer feedback, packaging needs, and technical requirements into a practical product brief.
Our Story
WIDEWAY, Built Over Time
From years spent making for demanding outdoor play markets to bringing our own brand forward, we have kept one promise: every product should be safe, durable, and made with care.
What kept us moving
We learned the work before we put our own name on it.
Our roots are in long-term ODM work for established outdoor play brands in Europe and North America. Those partnerships taught us to listen closely, solve practical problems, and treat consistency as something earned on every order.
“Quality and persistence have kept us moving forward. Because these products are made for children, safety always comes first.”
Our journey
One capability at a time.
The early milestones describe the experience and production capabilities built by the founding team. Wideway and Longteng later gave that work the company structure it has today.
Around 2000
Learning through ODM
The founding team entered backyard play by helping established European and North American brands turn demanding designs into safe, weather-ready products.
2003
Bringing assembly closer
As orders grew, assembly, fit checks, final adjustments, and outgoing inspection moved into a dedicated operation for better consistency.
2007-2009
Wideway, molding, and testing
Wideway was established in 2007 as the export and customer-facing team. Plastic molding capability and an internal test laboratory followed, bringing critical components and verification closer to production.
2012
Longteng becomes the manufacturing base
Ningbo Longteng Outdoor Products Co., Ltd. was established, connecting manufacturing, quality control, and export coordination in a closer working model.
2015
A more connected material system
Wood processing capability joined plastics, hardware, assembly, and testing, making customization and material control more connected across each product program.
2024-Today
Bringing WIDEWAY forward
After years behind customer brands, WIDEWAY entered a new stage with original design and an independent brand presence, while continuing to support long-term ODM programs.
How we work
Listen. Make. Verify.
Good manufacturing starts before a machine runs. It begins with understanding the market, continues through design and production, and finishes only after the details have been checked.
Make
Keep design and production close.
Design, molding, component coordination, assembly, and packing stay connected, so questions can be answered quickly and changes can be carried through without losing the original intent.
Verify
Put children's safety first.
Our testing approach covers the details that outdoor products depend on, including strength, coatings, corrosion resistance, weathering, load, and sharp-edge risks.
What this means for buyers
Serious about the details that carry a product program.
We are still a hands-on team. The value we bring is not a grand claim; it is the ability to understand an order, make it carefully, check it thoroughly, and stay available when a customer needs an answer.
Market fluency
Practical experience with European and North American product expectations.
Original design
In-house development that supports both ODM briefs and WIDEWAY products.
Production control
Connected molding, assembly, packing, and supplier coordination.
Testing discipline
Internal equipment, inspection routines, and FSC-certified material programs where specified.
Still learning. Still building.
Talk to the team behind the products.
Bring us your target market, product idea, or current sourcing challenge. We will help turn it into a clear, workable outdoor play program.